This one focuses on recruiting, managing, and optimizing affiliates who drive traffic and players to casino and sportsbook brands in exchange for revenue share, CPA, or hybrid commissions. It combines relationship building, program design, tracking, and compliance monitoring to ensure partners bring high-quality, converting traffic that matches the operator’s markets and brand.

For iGaming operators, the work includes setting competitive commission models, providing creatives and tracking links, monitoring KPIs like FTDs, NGR, and LTV, and enforcing advertising and regulatory guidelines. The goal is to build a scalable, mutually profitable affiliate ecosystem where top partners are supported and rewarded, underperformers are optimized or pruned, and overall acquisition becomes more predictable and cost-efficient over time.